Introduction Toppings make the bottom line
Chapter 1 Trends: Focusing on the numbers
Chapter 2 Cost and use analysis: Toppings profits
Weighty matters
In a pinch
Chapter 3 Marketing: As important as what is being sold
Order taking
Social media
Widening the margin
It's what is being sold, too
Chapter 4 Safe handling: As important as taste
Not fail-safe, but close
Chapter 5 Meats: Still the top toppings
Be specific
Cost controls
Chapter 6 Vegetables and fruits: A healthy alternative
Ship it or shape it?
Heat-seeking customers
Moisture mess
Chapter 7 Seafood: Gaining popularity
For the shell of it
Handle with care
Chapter 8 Healthful pizza: New dough and toppings
Piling on the veggies
Base case
Profitable positioning
Chapter 9 Multitasking: Salads, appetizers and entrees
Finding the marketing benefit
Looks matter
Chapter 10 Organic and sustainable: The new buzzwords
Frequent deliveries a key

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