How to Overcome Retail-Customer Erosion by Capturing New Residents

Type: Guide
Overview|Table of Contents|Intro | Download

Summary 1
Problem of Customer Erosion 2
Where “Regulars” Come From 2
Why People Move 3
Where People Move 3
Psychology of New Residents 4
Five Stages of Moving 5
Facts about New Residents 7
New Residents:Solution to Customer Erosion 8
Lifetime Value of a Customer 8
Calculating the Lifetime Value 9
About Moving Targets 10