Using a Restaurant POS for Marketing and Promotion

Type: Guide
Overview|Table of Contents|Intro | Download

About the sponsors

Introduction

Chapter 1         Creating a customer database
                         Commercial databases
                         Delivery addresses
                         Business bowls and in-store signups
                         Electronic signup through the POS
                         Website signups

Chapter 2         Contact channels
                         Mailers
                         Email blasts
                         Text alerts

Chapter 3         Rewards and loyalty programs
                         The impact of loyalty programs
                         Signing up new members
                         Keeping them informed
                         Making the most of sponsorship programs

Chapter 4         The operator interface
                         For the customer

Conclusion