Using a Restaurant POS for Marketing and Promotion
About the sponsors
Introduction
Chapter 1 Creating a customer database
Commercial databases
Delivery addresses
Business bowls and in-store signups
Electronic signup through the POS
Website signups
Chapter 2 Contact channels
Mailers
Email blasts
Text alerts
Chapter 3 Rewards and loyalty programs
The impact of loyalty programs
Signing up new members
Keeping them informed
Making the most of sponsorship programs
Chapter 4 The operator interface
For the customer
Conclusion
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