Using a Restaurant POS for Marketing and Promotion

 
Publication Type:
Guide

Published / Updated:
Aug. 31, 2011

There is little a POS cannot do in terms of marketing power, as long as the operator is savvy to the best use of the technology. The investment is not worth it if owners do not maximize the system. Sponsored by Signature Systems, this free guide highlights how a POS system can:

  • Create and leverage customer databases
  • Enhance use of contact channels
  • Increase the effectiveness of loyalty programs
  • Improve the store operator interface

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