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One of the biggest trends to hit the restaurant space in 2011 was social media; in 2012, BIG DATA is taking over, delivering striking results.
By utilizing BIG DATA, franchises can predict consumer behavior, analyze consumer shopping patterns, and use the data to drive customer action. Ultimately, the goal of BIG DATA is to drive new trials and retention in the restaurant industry. How can you use BIG DATA to reward guests, collect data and turn the insights into actionable results?
In this webinar, you will learn: