Curse you, unruly reindeer! Domino's reins in reindeer delivery plan

Dec. 2, 2016 | by S.A. Whitehead

In retrospect, Domino’s Japan probably should have talked to Santa before attempting to train reindeer for pizza delivery. After all, Santa is one of the jolliest men we know, and even his patience is tested every Dec. 25 by those unruly reindeer. 

And now, Domino’s Japan has come to the same conclusion, according to a news release on the company’s Japanese website. Domino’s Japan said that after a few days of working with the antlered animals to deliver its pizzas in cold, snowy Hokkaido, Japan, it set the little fellas free because … well, frankly, they’re just  uncooperative.

The news release said simply that "it is difficult to control the reindeer" and that they’d veer off the roads and go "through without stopping in front of the house." In fact, on the Domino’s Japan website, they back that up with a video of one of the training days. 

So the reindeer are out as delivery vehicles, though a news release said it was an "agonizing decision." Instead, the company said it will now go with the next best thing, "reindeer-ornamented scooters," called "Tonaaratame bikes." 

The company said that the adorned delivery scooters still provide"reindeer excitement to delivery."

Still, we’re pretty sure that somewhere in the snowy north of Japan, a rowdy group of reindeer are snickering to themselves. 


Topics: Delivery, Equipment & Supplies, Marketing


S.A. Whitehead / Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

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