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Franchisors want to maintain control of their brands, while franchisees often want to add a personal touch and a local feel to their marketing materials. Those viewpoints can work together to get the most out of an operation.
Thomas Printworks is pleased to announce the acquisition of Seebridge Media in Houston, Texas from Steve Johns and Larry Vaughn effective February 1, 2016. Seebridge Media’s core business is offset printing and direct mail but also offers some large format printing.
Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.