Ed Zimmerman Ed Zimmerman is a pizza industry veteran and President of The Food Connector. His almost four decades of foodservice experience includes food manufacturing and distribution leadership, food industry technology, marketing services and restaurant and grocery operations management.
Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.
Even though going green may cost more than conventional items, consumers are willing to pay more for the opportunity; for them it is not an indulgence but a necessity.
Restaurants are opting for fully integrated digital menus, which speed up service, educate customers easily and tap into inventory and POS systems.
Recent partnerships and service launches show that consumers want convenience and are willing to pay for it.
Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.
When an idea comes along like UBER or OpenTable, you have to challenge the status quo and create a better way to serve the customer.
Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.
Pizza operators have everything they need to dive into the morning daypart, except eggs.
If you want to earn the public's trust and their business, you have to be transparent.
Foodservice operators should offer fewer menu choices and absolutely nail the execution in the kitchen.
I worked in kitchens and managed kitchens throughout the 1970s and '80s. There was a generally good awareness of food safety, cross contamination and basic responsibility to the dining public.
Expect a moderate sales growth rate this year.
Adding Mac & Cheese is simple from an operational point of view, and pasta is typically low cost.
Consumers spend a lot for Halloween; the key is to be creative and promote louder than your competition.
With the holidays around the corner, think creatively about using delivery to achieve something great.
It is cheaper to sell more to current customers than find new ones, motivate them.
In Europe, a commission has set a goal to make pizza healthier.
As the middle class is squeezed, those operators that serve them will find their customer counts slipping.
During the Age of Exploration, brave people climbed aboard wooden ships to set sail for faraway lands. Armed with a compass and spyglass, these explorers risked life and limb in search of spices, treasures or just a new land and way of life. The first explorers had no maps.
Are restaurateurs catering to the trend of men doing more of the household management duties?