Ed Zimmerman Ed Zimmerman is a pizza industry veteran and President of The Food Connector. His almost four decades of foodservice experience includes food manufacturing and distribution leadership, food industry technology, marketing services and restaurant and grocery operations management.
The foodservice industry can do more to help with hunger in America.
The pizza industry is so focused on coupons, promotions and LTO's that we drive consumers to look for more for less.
Meny labeling, while it began with good intentions, sets up the restaurant industry for disciplinary action.
OK, before I start, let me say upfront, this is not a political piece. The mood of the country is foul and vocal groups on both the political left and the political right are growing louder. The Tea Party and...
For decades, McDonald's has crushed Wendy's and Burger King. The two also-rans lob volleys at each other for the second place title without a thought of overtaking numero uno.
Common wisdom in the restaurant industry says that 80 percent of a store's business comes from a three to five-mile radius. A second rule of thumb is that it is easier to increase business with existing customers than it is to win business from new ones.
Everyone is running promotions, discounts, coupons and group-buying programs, all in search of the consumer whose only point of reference today is how much off, right? Not right; in fact, if you spend all your time and energy chasing the...
More and more Americans order prepared food to go – and eating establishments that cater to this trend are poised for a healthy increase in incremental sales. Are you really ready for carry out? Consumers have a growing appetite for convenience in their lives – and in their eating habits.
Many pizzerias feel the pinch of a stubbornly slow economy. High gas and food prices have many families cutting back on dining out or trading down to less expensive alternatives.
I recently read an article called, "50 Social Sites That Every Business Needs a Presence On." The title alone was enough to make me choke, Facebook, Twitter, Linked In, Digg, YELP, Del.icio.us, StumbleUpon, Reddit, etc., etc., etc. What an enormous waste of time.
I was at a strip mall getting ice cream with my 13-year-old son this week, when I walked past a restaurant with signs covering the door. You could barely see in. What was this restaurant operator thinking? "Don't stand by the door? Don't look in? Don't use the bathroom?" The only sign missing was the "No Shoes, No Service" sign.
Strucural changes affect demand for pizza, but operators can still grow.
Make design changes to your menu and increase your profits
Feature better coffee to build sales and loyalty
Four steps that pizza operators can take to stay on trend.
Offer consistent products, don't discount off your core price and promote new items.
Buy unique products to attract new customers.
Marketing pizza to kids requires PR thinking
Increase your sales by offering healthy choices
Get creative to promote Pizza at school