Lori Walderich Lori Walderich is chief creative officer at IdeaStudio, a chain restaurant marketing and promotions firm. Her company helps restaurant clients align their branding and implement strategic marketing plans to achieve consistent, sustainable growth. www
Consider a few strategies to build a brand in bad(ish) times.
It's important to know who makes up your social media audience
Can social media be compared to the first Internet bubble of 2001?
Before getting into social media, it's important to figure out your brand identity and your strategy for presenting it.
If you think big and creatively, you should find plenty of brand-building opportunities.
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