Seshu Madabushi / A serial entrepreneur with a focus on restaurant marketing, working on the latest venture mKonnekt. mKonnekt is a platform that mines customer data to create personalized and unique dining experiences.
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Snow, sweets and Super Bowl: February is a marketer's dream

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still brimming with marketing opportunities for restaurants to attract consumers suffering from cabin fever.

4 Facebook factors to face down for maximum brand impact

With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold, making the quality of a brand's participation in the social media venue absolutely critical to...

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks. Here are 13 pointers on maximizing that little bluebird's many features.

5 prep steps to maximize holiday restaurant business

Don’t look now, but the holiday season has, in the view of many, already started. For retailers, this is cash-or-crash time. For restaurant operators, this time of year presents a perfect opportunity to establish new connections and enhance old ones.

How do millennials love thee? Let 'em count the ways

Millennials are a prime focal group for targeted marketing, a relatively untapped approach that marketers are slowly lining up to use for this age demographic. The reasoning for that is as close as the nearest statistical report for this group, which actually surpassed the number of the Baby Boomers last year.

Online or offline: Ways your restaurant can tap into Pokemon Go craze

In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and everywhere else, attempting to catch Pokemon in just about every nook...

The Instagram advantage: Seven rules for putting this super-visual tool to work for you

Pictures and words and great hashtags — that's the world of Instagram. It's a world restaurateurs must know to engage today's customers. Here are some pointers.

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