Papa John's president predicts digital sales to reach 50% this year

March 25, 2014

Papa John's has launched a new TV commercial starring sportscaster Jim Nantz and founder, chairman and CEO John Schnatter, touting the company's online ordering platform.

According to a news release, the commercial reminds consumers that Papa John's was the first national pizza company with online ordering at all of its U.S. delivery restaurants in 2001.

"This commercial does a great job reminding consumers that Papa John's has been, and continues to be at the forefront of technological advances that meet the rapidly evolving demands of tech savvy consumers," CMO Bob Kraut said in the release. "As a visionary, our founder recognized very early on that customer ordering habits were likely going to change with the rapid growth of the Internet. As a result, we were not only the first with online ordering, but a slew of other technological advances that continue to help drive the category."

Papa John's introduced SMS text ordering in 2007, and its Papa Rewards program in 2010. According to the company, the digital channels now make up more than 45 percent of sales.

"With more than 45 percent of our sales currently coming through our digital channels, we are confident we will be the first pizza company to hit 50 percent this year, which is a major industry milestone," said Tony Thompson, president and COO.

To celebrate, customers who place an online order for $15 or more from now through April 7 using the promo code STATS will receive a free pizza with their next order.

New pizza loads up on pepperoni, bacon

Papa John's has also unveiled its new Double Layered Premium Pepperoni and Bacon pizza featuring two layers of pepperoni and a layer of bacon. A large Double Layered Premium Pepperoni and Bacon pizza is available for a limited time for $12 beginning today at Papa John's restaurants nationwide and online.

Topics: Food & Beverage, Marketing / Branding / Promotion, Online / Mobile / Social, Online Ordering, Papa John's, Pizza Toppings

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