The Halal Guys Marketing Director Andrew Eck related valuable information in the hour-long session, including three principles that he said brands must keep in mind in their loyalty program creation.
Jayson Tipp, Nikki Baird among the keynote speakers for the fourth annual executive event.
Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to becoming students of human behavior.
A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit attempted to clarify today’s mobile payments market, which is becoming an increasingly difficult task when you consider the options available to merchants.
Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.
Most Americans now own a smartphone and are using them to shop and eat out.
Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.
The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.
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