Your franchisees’ success is dependent on their ability to successfully market to and engage their local customers. This handbook will help you and your franchisees create a strong and rewarding local marketing strategy.
To help operators avoid common pitfalls and to learn about the new technology now available to help restaurateurs succeed, Networld Media Group is hosting two events focusing on franchise growth and innovation.
The new Blast & Brew pizza and beer franchise gives customers creative choice regarding what's on their plates and how they most prefer to wash it down. Here, CEO John Ferdinandi talks about the concept and the path forward.
Good news came this morning in the form of a new report on the global pizza market for the next three years. Technavio's latest research shows that the market will grow at a CAGR of 3 percent through 2020.
Though the readers of this website are involved in another sector of the food service industry, many of you still attended the Fast Casual Executive Summit outside Los Angeles this week. It was a great fit, since much of the information was applicable to all restaurant categories, including everything from franchise growth to food safety.
Lots of high-level action occurring this week at Yum Brands with its board of directors giving the go-ahead to the previously announced separation of the company from its China business. Yum China begins trading Nov. 1, on the New York Stock Exchange as YUMC.
Pizza is a hot restaurant concept around the world, according to Euromonitor International, which reported that it's gaining in popularity in not only traditional pizza markets but also in areas where it has usually been considered exotic, if not a little weird.
Traditionally, franchisors received self-reported metrics from franchisees, making inventory management and sales analysis an unnecessarily lengthy process. To free up valuable time and receive a more accurate understanding of overarching operations, franchisors should consider technology solutions that streamline measurement.
A new analysis of the food service industry by Technavio shows that over the next four years the food service industry will grow almost 3½ percent overall largely due to a whole lot of action in the market around the fast casual restaurant sector, according to a news release.