Little Caesars' new marketing campaign bets on reverse psychology

Little Caesars has introduced a new marketing campaign asking customers not to call the chain to order a pizza. The attempt at reverse psychology encourages guests to choose carry out instead for its $5 Hot-N-Ready pizza. The new commercial warns customers not to call 1-800-Try-Little-C.

Little Caesars to sponsor bowl game through 2013

The Little Caesars Pizza Bowl will be played Dec. 26 at Ford Field in Detroit, and again in 2013.

Little Caesars brings back 'Pizza! Pizza!' tagline

Little Caesars is bringing back its "Pizza! Pizza!" tagline after a 15-year national advertising campaign hiatus. According to Ad Age, the campaign, which launches this week, was created by BFG 9000.

Little Caesars names new national creative agency

New York-based BFG 9000 has been named as Little Caesars' new creative agency after a "quiet" review, according to Ad Age. Ed Gleich, Little Caesars' senior VP of global marketing, told the publication that the agency has strategic insights and...

Franchise owners, corporate employees form American Pizza Community

America's leading pizza companies, their small business franchise owners and other groups that comprise the pizza industry announced Tuesday the formation of The American Pizza Community. This joint effort will highlight the importance of the pizza industry on American communities...

Papa John's stops advertising on Rush Limbaugh program

About 65 companies have stopped airing their ads on The Rush Limbaugh Show following the talk show host's late February attacks on a female Georgetown law student that many viewed as misogynist. The attacks were in response to her position...

Little Caesars plans brand makeover

Little Caesars is currently looking for a new creative agency to help the company with a major brand makeover. According to Ad Age, the chain also is expected to significantly increase its ad spend. Last year, Little Caesars tapped independent...

Report: Pizza segment focuses on value for growth

Report: Pizza segment focuses on value for growth

By focusing on value pricing, pizza restaurants have continued to perform well, despite unpredictable economic conditions. A new report from market research firm Mintel shows that the pizza segment's value propositions have continued to attract customers and, with this strategy,...

Little Caesars sponsoring ESPN's SportsCenter specials all weekend

Little Caesars has secured prime television real estate from today through Feb. 5, when Super Bowl-related programming is at a peak.

Little Caesars franchisees file lawsuit over food stamp program

A group of Little Caesars franchisees has sued the federal government over a decision by the U.S. Department of Agriculture that removed the company from the food stamp program. According to the Willamette Week, local USDA officers in Portland, Ore., granted the restaurants' acceptance of food stamps for the brand's take 'n' bake line in 2010.

Little Caesars offering free Crazy Bread

The Purdue Boilermakers held on to beat the Western Michigan Broncos 37-32 in the Little Caesars Pizza Bowl Tuesday afternoon. To celebrate its namesake bowl game, Little Caesars is running a Free Crazy Bread promotion through Dec.

Little Caesars offers holiday gift card promotion

Little Caesars Pizza is offering a special gift card value for the holidays to help shoppers stretch their budget. Customers who purchase a $25 gift card will receive a free $5 gift card. "Struggling to find just the right thing...

Little Caesars offering bonuses for Discover cardmembers

Discover cardmembers can now receive credit after satisfying their craving for Little Caesars Pizza. From now through Jan. 1, customers who purchase a total of $15 or more with their Discover card at a participating Little Caesars Pizza store will earn a $5 Cashback Bonus in their account.

Pizza Hut is Google's most searched restaurant for 2011

Pizza Hut is Google's most searched restaurant for 2011

Pizza inquiries sweep top three spots.

Little Caesars offering veterans free Crazy Bread

Little Caesars Pizza is honoring the United States armed forces this Veterans Day by providing veterans and active military members with a free Crazy Bread order. "Little Caesars is thankful to all of our veterans and active members of the...

Little Caesars adds five new wing flavors

Little Caesars Pizza has added five new flavors of Caesar Wings nationwide, bringing its total wing flavor lineup to eight. Flavors featured now include oven-roasted, Buffalo, barbecue, spicy barbecue, teriyaki, lemon-pepper, garlic-Parmesan and bacon-honey mustard. According to the Detroit Free...

Little Caesars names Dana M. Tilley VP, Research, Development & Innovation

Little Caesars Pizza has announced the appointment of Dana M. Tilley as vice president of Research, Development & Innovation.

Little Caesars Pizza supporting Children's Miracle Network

Through October, Little Caesars Pizza restaurants in the Atlanta area are partnering with Children's Miracle Network and Children's Healthcare of Atlanta with a Miracle Balloon drive at participating locations. During the campaign, Miracle Balloons will be available for purchase in...

Consumer Reports releases first QSR survey; smaller chains prevail

Consumer Reports releases first QSR survey; smaller chains prevail

Quick-service giants McDonald's, Burger King, KFC and Taco Bell failed to impress Consumer Reports subscribers in the magazine's first-ever quick-service food chain ratings. Among the 53 chains included in the survey, fast casual, quick-service and pizza segments were represented. In-N-Out...

Study: Customer satisfaction with QSR, pizza brands rises

Study: Customer satisfaction with QSR, pizza brands rises

A report released today by the American Customer Satisfaction Index (ACSI) shows a growing approval rating for quick-service and pizza brands. The quarterly report gauges consumer satisfaction with the quality of products and services provided by five industries, including full-service...

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