Domino's moo-ves in to milk some action from 'Cow Appreciation' events

What do you do when a competitor has a really good annual promotion that they thought of first? If you're Domino's, you apparently tell the competition to "moo-ve" over. Such is the case today, as Domino's QSR competitor Chick-fil-A celebrates...

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

Brands with the most loyal and committed customers know you only earn super-loyalty when you participate in customers' lives, says veteran marketing guru, Norty Cohen.

The Halal Guys loyalty story to headline July 13 webinar

The Halal Guys have had enormous success with their well-researched loyalty program, which the brand's leadership with share with our readers during a July 13 webinar.

Surprise! Readiness tips for times when bad news lands on your doorstep

On any day of the week, any brand in the world can get sucked into the vortex of a negative news event. Read on for tips from a PR veteran and longtime journalist on preparing for and responding to such events to "control the bleeding."

Harken restaurateurs: Are you ready for the 'Day of the Dad?'

Read on to find out why that fancy cocktail and offbeat entree will do your brand no favors on Father's Day.

Play ball! Make local sports sponsorships work brand magic

Sports sponsorships hold big, positive benefits for restaurants at the local level, by connecting with customers in a fun, upbeat and even passionate level.

The CIO-CMO partnership: The path to digital ordering dynamism

Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run on the inside, as well as those responsible with how all that technology appears to and engages with the customer.

Future franchisees are watching: What do they see in you?

Three restaurant industry leaders talk about branding strategy when it comes to the essential task of drawing franchisees in for business.

3 execs describe how to take on the world without losing your brand

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.

Wendy's twitter-mania: Is brand 'character assassination' a dead end?

There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each other it never gets less demeaning in tone, only more so and ultimately damages the entire business sector. Is that where Wendy's recent twitter strategies are leading us? .

Why playing the 'right' background music increases sales

Restaurants that play a carefully selected mix of music reflecting their cultures can increase sales by more than 9 percent, according to a 2016 study.

How to romance customers out of Valentine's Day dollars

Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s love and affection. Check out some of this year's promotions.

Seizing the media opp: Tricky, but potentially very rewarding

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week that two very different brands used to their great advantage.

Are you accounting for those holiday gift cards correctly?

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these gift cards properly.

5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant that does it right, there's a goldmine waiting to be discovered.

What to learn from DC pizza brand's fake news nightmare

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's pizzeria, Comet Ping Pong, led to a gunman opening fire. The incident should serve as a lesson as to how and why brands need response plans in place.

Series part II: 5 key questions to ask about digital signage software

By Stuart Armstrong/ ComQi Group President When it comes to selecting a digital signage system and software for your food service operation, some features really should not be compromised. The fact is that every restaurant is different and has some...

A load of tasty restaurant LTOs tell veterans 'Thanks'

It's quite a week to be an American with tomorrow's presidential election and Friday's celebration of Veterans Day. Many restaurant brands are playing up this patriotic time with special promotions to honor both days.

Fast Casual Summit: 10 moves to maximize your manpower

A one-hour session on optimizing restaurant labor yielded many more hours worth of proven strategies to maximize the efforts of your workforce. This article focuses on the 10 ideas put forth in the session last month at the Fast Casual Executive Summit in Laguna Beach, California.

Restaurants offer not-so-spooky Halloween specials

Restaurants of all kinds are offering Halloween specials for young guests.

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