Boston's rebrand all about sports and pizza

In a move that's intended to reposition Boston's Restaurant & Sports Bar more firmly in the pizza, pasta, burgers and wings category, the chain is rebranding. A new logo and tagline emphasizes the in-restaurant sports experience and aligns the brand...

Webinar: Are you getting the biggest bang for your franchise marketing buck?

As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local community, or just out there on the web or elsewhere, looking for great businesses...

Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'

Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's Patronix-powered Pinkcard Loyalty program. The campaign ultimately not only netted the brand a Paytronix Loyaltees...

Papa Murphy's capitalizes on nation's 'eat-at-home' trend

Take-and-bake chain, Papa Murphy’s, is angling to steal market share while the trend toward eating at home continues to sweep U.S. households.

3 pizza concepts adopt Punchh platform

Punchh, a restaurant technology platform, added MOD Pizza, Pizza Inn and PizzaRev in the second half of 2016, according to a press release. The concepts join 75 restaurant chains including Pieology, Smashburger, Moe's Southwest Grill and TGI Fridays. "We believe...

Brand new way for brands to engage on-the-go

Brands seeking new efficiencies and novel approaches to mobile subscriber engagement are taking note of Google's introduction of its Rich Communication Services Early Access Program. The service, which Google debuted as a kick-off to Mobile World Congress, allows users to...

Fake news on McDonald's and Chipotle stopped in its tracks

Fake news is again causing problems for the foodservice industry, this time inolving McDonald's and Chipotle. The event also involved reporters at USA Today and the financial news site, Benzinga.com, both of whom received a fraudulent news releases attempting to...

Harris poll yields dim glow for restaurant brands

These are not only tumultuous but very partisan times in the U.S., and a Harris Poll indicated that the public perception of foodservice brands often swirls around the actions, beliefs and politics of a brand or a brand leader's publicized...

MOD Pizza celebrates 200th location

MOD Super Fast Pizza is opening its 200th location this month, according to a press release. To celebrate, the concept is hosting an event at the 200th unit in Fredrick, Maryland, and is offering $2 off all pizzas and salads...

Pizza Inn logo gets whole new mojo

A little more than two years after 58-year-old brand Pizza Inn resurrected its vintage JoJo mascot, the little fellow is getting a makeover, according to a news release. The is even getting a new tagline to go with JoJo's facelift,...

Little Caesars real winner of world's first texting tug-of-war

Free Little Caesars pizza was the reward for the world's first stadium-sized, rope-burn free tug-of-war game in Florida. And yet, the pizza chain itself may be the party walking away with the biggest prize from the stunt. It happened Dec.

Pieology cooks up location in LA

The Citadel Outlets in Los Angeles is now home for Pieology Pizzeria's newest location, operated and owned by MR Pie Guys, according to a press release. The move is part of the brand's expansion in Southern California, and puts the restaurant right in the middle of a major L.A.

Brandmuscle publishes 3rd edition of 'The State of Local Marketing Report'

The third edition of The State of Local Marketing Report published several surprising findings and gave a blueprint for success to national and global brands looking to interact with local entities, according to a press release. The report consolidated more...

Blaze Pizza opens 2 new Louisiana locations

Blaze Pizza extended is extending its roots deep down into the watery land in and around the Big Easy, along with another in Shreveport, according to a press release. "The authenticity of our food, plus a service culture that genuinely...

Pizza Hut and Xbox Games offer 1 free Xbox One S per hour

Pizza Hut and Xbox teamed up to bring back Pizza Hut's Triple Treat Box and offer a free Xbox One S every hour from Nov. 7 until Dec.

'Cubs love' = pizza for a lifetime at Giordano's

Giordano's pizza, based in Chicago, is celebrating the Cubs World Series appearance by offering one winner, drawn at random, a lifetime's supply of its Chicago deep-dished pies. "We feel a bond with the Chicago Cubs," Giordano’s President and CEO Yorgo...

PizzaRev features Brussels sprouts, bacon on new pizza

PizzaRev's seasonal special pizza, a maple-roasted Brussels sprouts and bacon creation, is now available at the brand's 45 restaurants, according to a press release. "Brussels sprouts have had a bad rap in the past, but they've made a big comeback on menus across the country," said Nicholas Eckerman, co-founder and co-CEO of PizzaRev.

MOD Pizza announces fan pizza winner

A creation dubbed simply, "The Petra," took home the grand prize in MOD Pizza's nationwide create-your-own fall pizza fan contest. The creation was named after its creator and is now available for order at the chain through the end of...

Free webinar: How to Create Loyal Guest Behavior

Restaurant chains across the country are continuing to build and execute loyalty programs that provide immediate and sustainable results. Loyal customers have the power to revive stagnant brands and help industry leaders remain competitive, which is particularly important in an uncertain economic climate.

RSR reveals digital gift card winners

Retail Systems Research has published the report, "Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations." "Consumers are increasingly engaging with retailers through digital channels first, creating a demand for the retailer to be where the customer is,"...

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