Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.
Asif Khan talked about the strategy at the 2011 Pizza Executive Summit.
Constant Contact has partnered with mobile marketer Where to use email for restaurant promotions. Where was recently purchased by PayPal.
Editor Valerie Killifer learns what's next for the popular online bargainer.
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