There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each other it never gets less demeaning in tone, only more so and ultimately damages the entire business sector. Is that where Wendy's recent twitter strategies are leading us? .
A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a central theme at the Restaurant Franchising and Innovation Summit.
Hot Heads Burritos founder, Ray Wiley, is on a roll again, this time with a fast pizza concept, called Rapid Fired. The chain has taken a regional approach to franchise growth, centered around Dayton, Ohio, which has turned out to be just the right place for a 180-second pizza place to call home.
Being in the restaurant business today means being in the business of mobile communication. These five steps are key to making that mobile marketing work well.
Enough of this obscure 3.14 math stuff. Join restaurateurs everywhere to make this day about the real "pie" — the one dripping with cheese on a steamy crust.
Customers now make decisions about where to eat on a more local level, so restaurateurs must adapt their marketing strategies.
Amazon Prime members can now voice-order meals through Amazon Restaurants on Alexa-enabled devices,
Why are some pizza chains thriving in an overall economic downturn for the restaurant industry? The answers speak volumes about today's customers' demands.
Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks. Here are 13 pointers on maximizing that little bluebird's many features.
Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such well-intended but still brand-burning missteps online.
For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these gift cards properly.
By Mike Lukianoff, Chief Analytics Officer/Fishbowl In 1960, John F. Kennedy and Richard Nixon made history when they became the first presidential candidates to debate on live TV.
The importance of both knowing, and fiercely protecting your restaurant’s reputation online, is integral to business success today in any area of food service. For proof, look no further than the following three research findings: The addition of a single...
As more restaurant brands develop digital ordering capabilities, restaurant technologists must understand the key differences between a cloud POS and a fully-featured digital ordering engine.
When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can learn to EAT it, you'll have that task accomplished. Read on, if you want to learn how.
A newly released study from Deloitte shows that a huge chunk of frequent diners prefer to order online, but at quick service restaurants they end up spending 26 percent more on food when they do. For fast casual, it's 13 percent more.
Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.
Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.
Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to becoming students of human behavior.
In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and everywhere else, attempting to catch Pokemon in just about every nook...