Big reasons why big data can vastly improve marketing efforts

Big reasons why big data can vastly improve marketing efforts

We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda. And, of course, there’s lots of analysis out there about why they crashed and burned,...

5 great ways paid social ads can equal more restaurant reviews

5 great ways paid social ads can equal more restaurant reviews

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.

Expert advice for restaurateurs if a fake restaurant Facebook page steals your location

Expert advice for restaurateurs if a fake restaurant Facebook page steals your location

At least 60 Houston restaurants are being misrepresented as fictional restaurants, as we reported yesterday, but nobody is sure why. We posed the question to the experts to help other restaurateurs avoid being victimized.

Houston plagued by fake restaurant listings

Houston plagued by fake restaurant listings

Somebody is creating dozens of fake restaurant Facebook listings for real restaurant locations in Houston. The question is, why?

Why universal POS technology makes all the difference in franchising

Why universal POS technology makes all the difference in franchising

Traditionally, franchisors received self-reported metrics from franchisees, making inventory management and sales analysis an unnecessarily lengthy process. To free up valuable time and receive a more accurate understanding of overarching operations, franchisors should consider technology solutions that streamline measurement.

The true effects of food photos: part 1

The true effects of food photos: part 1

Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are quickly discovering, however, food photography is not something to be dismissed as a passing fad.

Learning from the best and the worst restaurant apps

Learning from the best and the worst restaurant apps

Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has revealed some interesting lessons and principles, from both the well-done apps to the mobile flops.

AI meets customer engagement: Creepy or necessary?

AI meets customer engagement: Creepy or necessary?

A new artificial intelligence platform promises to engage diners in a caring way with very little thought and effort from restaurant operators.

Foodtech key to tapping into growing Indian foodservice market

Foodtech key to tapping into growing Indian foodservice market

A new report from TechSci Research shows that over the next five years, India may be one of the most promising markets for food service investment, But you must be a leading-edge system for both online ordering and meal delivery.

The Instagram advantage: Seven rules for putting this super-visual tool to work for you

The Instagram advantage: Seven rules for putting this super-visual tool to work for you

Pictures and words and great hashtags — that's the world of Instagram. It's a world restaurateurs must know to engage today's customers. Here are some pointers.

Chick-fil-A app campaign analytics show just how big a win it was

Chick-fil-A app campaign analytics show just how big a win it was

You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their guests to be intimately linked to their brands via smartphones. As difficult as it...

Why your app isn't appealing to your customer base

Why your app isn't appealing to your customer base

Not all apps are created equal, and consumers don't have the patience to wait while you to get it right.

Six ways your restaurant's reputation is affecting your online orders

Six ways your restaurant's reputation is affecting your online orders

As technology makes it easier for your customers to order online, it also makes it more important than ever to manage your restaurant's reputation.

Seeking a source of new summer business? Reach out to all those smartphone-addicted travelers

Seeking a source of new summer business? Reach out to all those smartphone-addicted travelers

We love our smartphones. We love them so much that, according to a new poll, they are our favorite place to spend time while on vacation.

Snapchat campaigns capture a lot of dough for Virginia pizza chain

Snapchat campaigns capture a lot of dough for Virginia pizza chain

Ever thought of using that perpetual teenage social media favorite, Snapchat, in your social media marketing? Virginia-based Firenza certainly did, and the results have been very gratifying.

Why your loyalty program is failing and how to fix it (Part 3)

Why your loyalty program is failing and how to fix it (Part 3)

By harnessing the power of smart loyalty and letting customers control their own experience, brands can create a superior consumer journey.

Part One: A new restaurant sector pokes its way out of the shell in California

Part One: A new restaurant sector pokes its way out of the shell in California

In this first of a three-part series, we take a closer look at the chain that claims it's inventing a new restaurant sector that combines speed and quality into an idea that some industry analysts say the market is clamoring for.

Benefits of a technology billfold: Why the mobile wallet is here to stay

Benefits of a technology billfold: Why the mobile wallet is here to stay

There will be more than 200 million mobile-wallet users across the U.S. by the end of 2016.

5 mistakes you're making with your loyalty platform

5 mistakes you're making with your loyalty platform

By carefully vetting loyalty strategies and course correcting to improve results, restaurants can effectively interact with customers and create experiences that are truly memorable.

For the love of loyalty: How mobile drives customer engagement

For the love of loyalty: How mobile drives customer engagement

Enabling the mobile channel — perhaps through loyalty, ordering, payment or other capabilities — is the next big step for restaurant leaders looking to remain competitive and build customer loyalty.

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