C-Speak: Is your audit program helping you attract customers?

 
Jan. 11, 2017

As consumers face more dining options than ever before, brands are seeking out new ways to gain an edge among fierce industry competition. A brand’s ability to understand, assess and enhance their locations’ performance based on what matters most to customers is paramount.

Brands attempt to utilize audits to measure these factors, but far too often, those same audits default their focus to food safety alone. They fail to uncover crucial drivers of same-store sales like speed of service, order accuracy, hospitality and more.

Some programs have been shown to be more effective than others, however. To find out why some programs fail and what makes others better designed for success, FastCasual Managing Editor Cherryh Cansler sat down with Steritech's president, Doug Sutton.

Watch the video above to learn:

  • Why many audit programs fail or fall short.
  • How effectively designed audit programs can help today's brands drive improvement.
  • And what brands should know when searching for, designing and implementing an audit program.

For more information about effective audit program design, and how they can help brands deliver a better customer experience, click here.
 


Topics: Business Strategy and Profitability, Financial Management, Food Safety, Systems / Technology


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