Expert on Millennials shares tips on how to reach them

 
Feb. 10, 2013
Jeff Fromm, executive VP at Barkley in Kansas City, and co-Author of "Marketing To Millennials: Reach The Largest and Most Influential Generation of Consumers Ever," spoke with FastCasual.com Editor Cherryh Butler in NYC at the NRF's Big Show. Fromm, who had just spoken on a panel about marketing to Millennials, discussed ways to connect them to a brand. Millennials are those born between 1980 and 2000.

Companies: ChowNow


Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...

C-Speak: How Fazoli's CEO keeps dishing out growth

Carl Howard discusses how he turned a failing QSR brand into a thriving fast casual franchise and why he believes his work isn't quite yet done.

Sponsored by: Fazoli's

BuzzFeed exec schools restaurateurs on mastering customer engagement

Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.

Why Restaurant Franchising & Innovation Summit is taking on London

Restaurant franchises hoping to grow in the UK must embrace innovation and technology.

Japanese Domino's customers get pies by reindeer

Domino's — never one to shy away from a delivery challenge — has opted to go "old school" for its latest delivery dilemma work-around in the snowy northernmost part of Japan, Hokkaido. The chain is dispatching antlered delivery drivers this...

C-Speak: Is your audit program helping you attract customers?

Watch this video interview with a foodservice expert to learn why so many audit programs fail and what brands should know when searching for, designing and implementing their own plans.

Sponsored by: The Steritech Group

How mobile allows Cici's Pizza to deliver enhanced customer experience

Tim Tang of Hughes interviewed Douglas Kwong, Digital Director of Cicis Pizza at the 2016 CONNECT Mobile Innovation Summit, about how the chain uses digital marketing to delight its customers.

Fast Casual Exec Summit attendees learn that success isn't just about food, it's about the people

The Fast Casual Executive Summit 2016 brought together hundreds of c-level executives to learn from one another in Dana Point, California.

Video: Retailers dive into technology at Interactive Customer Experience Summit

The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.

Video: Restaurant Franchising & Innovation Summit attendees party with a purpose

More than 140 restaurant execs, plus a variety of sponsors, attended the first Franchising Restaurant and Innovation Summit.


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