Foodservice Social Media Universe: Developing a Social Media Strategy
Develop a Social Business Strategy for Food Service
Sponsored by eThor Media Ltd.
Jeremiah Owyang,Industry Analyst, Altimeter Group
In this keynote presentation, delivered during the 2011 Foodservice Social Media Universe, Altimeter Group’s industry analyst Jeremiah Owyang defines how companies of all sizes should develop a social strategy for their restaurant. His presentation contains research using real world examples, pitfalls and best practices, a recommendation on deployment, and pragmatic next steps.
His framework focuses on five distinct business goals: listening to customers, joining them in dialog, developing advocates, supporting the customer experience, and innovating new offerings.