Franchising in the Far East
Doing business in Asia Pacific isn’t the same as doing business in the United States, and those differences are magnified by the distances involved. While the opportunity is vast, though, these are not easy markets to penetrate and scale. There are a number of key issues restaurant chains should consider before attempting entry into these markets. In this white paper, sponsored by franchise consultancy East West Hospitality Group, we’ll take a look at those issues.