Recent data shows the average consumer now spends more than 6 hours per day online. At work, while traveling, and at home, your customers have more technology options available, and they are using them to select restaurants. The National Restaurant Association reports technology options offered by restaurants are important to about one-third of all consumers and 40 percent of millennials.
When the task at hand is searching for a place to order dinner, consumers may turn to third-party online ordering sites such as Caviar, UberEATS and Tapingo. These sites list restaurants in the customer’s vicinity, display their menu and images, and allow the user to place an order for takeout or delivery. Working with a third-party online ordering network will instantly make your restaurant visible to a larger pool of potential customers.