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Whitepaper: Rise of ResearchTech

Whitepaper: Rise of ResearchTechPublication Type:
White Paper

Published / Updated:

Customers today are better informed, they demand more choice in products and services, and they’re more discerning about doing research before they choose where to spend their money. The internet has made information available in an instant, and it’s completely shifted the way individual people make purchases.

At the same time, companies struggle to keep up with changing customer preferences and sentiment, and that disconnect means they churn out irrelevant products that are out of touch with customer needs, tone-deaf advertising, and a disjointed customer experience that erodes loyalty.



Delvinia

Methodify by Delvinia is a research platform that connects brands to consumers, methods and technology to gain actionable insights in hours - it’s the answer for how to research any marketing challenge. Methodify it to try it for yourself.

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