Back to business basics for 2010

Boost productivity and efficiency with these eight elemental operational steps.

Shrinking alcohol sales demand differentiated beverage programs

Technomic associate advises operators to go for value after a projected drop in 2010 alcohol sales.

A holistic approach to measuring social media ROI

How to start the long process of gauging your SM successes.

Health care reform bill contains menu labeling provision

Pending nutrition fact legislation for chains of 20-plus units has the foodservice industry divided over fairness of its application.

'Brand' -- what does it mean to today's marketers?

by Sandy Lechner — client contact, The Synergy Media Team

With promotional dollars at a premium, "branding" needs to take a distant back seat to return-on-investment-based programs for many regional chains.

Pizza and beer night, reinvented

Adding robust craft beer offerings can put your pizzeria in a category of its own--especially in the growing fast casual segment.

HotBox Pizza's 'National Breadstix Day' marketing boon

Edgy Midwestern chain engages young customer base through social media campaigns like "12 Days of Stix."

Zagat's 2010 America's Top Restaurants Report

Survey finds restaurant-goers are eating green, ordering online and craving Italian

To 'C' or not to 'C'?

Reviewing the pluses and minuses of commissary-made dough.

Naples Tomato's great franchising experiment

New pizza franchise owner Jack Serfass encourages franchisees to localize produce, meats and wine list. 

New ‘green' pizza box company officially launches Monday

ECO Inc.'s GreenBox is 100 percent recycled and resourceful—like its social media strategy.

Better branding through cooking classes

Community-based chains should look at 'teach-marketing' as an innovative way to differentiate. 

New Facebook tool for restaurants drives brand awareness

Wednesday webinar will focus on one pizza chain's success using GoRecommend.

New Pizza Patron president reveals formula for success

Sticking to their niche and continued community involvement will help grow the brand to 700-plus.  

Hungry Howie's to donate over $100K to breast cancer foundation

A portion of the pizza chain's October sales will benefit National Breast Cancer Foundation Inc.

How to crack down on foodborne illness

When it comes to employee health issues, restaurant operators should not be afraid of employment laws and the ADA.

How to crack down on foodborne illness

When it comes to employee health issues, restaurant operators should not be afraid of employment laws and the ADA.

Dessert pizzas can translate into sweet sales

With the addition of a few inventory items, operators can add after-dinner treats to their menu.

Domino's franchisee turns drivers into millionaires

Dave Melton's N.Y. restaurants operate with nearly zero turnover.

Yum! launches hunger relief effort

The Pizza Hut parent is kicking off its annual World Hunger Relief campaign.