WiFi Marketing Case Study - Atlanta Bread Company - Bloom Intelligence

WiFi Marketing Case Study - Atlanta Bread Company - Bloom Intelligence

Discover the secret of how the Atlanta Bread Company massively increased company sales, reviews and customer contacts using WiFi analytics and marketing from Bloom Intelligence. 

Type: Case Study

Sponsor: Bloom Intelligence


The Value of a Customer Profile

The Value of a Customer Profile

In this eye-opening whitepaper, you'll learn exactly how profitable customer profiles can be to your establishment. Engage with your customers on a more personal level, driving higher customer spend and loyalty, saving on costs, and boosting ROI. 

Type: White Paper

Sponsor: Bloom Intelligence


WiFi Marketing Case Study - World of Beer - Bloom Intelligence

WiFi Marketing Case Study - World of Beer - Bloom Intelligence

Discover how World of Beer used their guest WiFi to increase their customer contact collection by more than 700 percent, resulting in company-wide sales increases and more loyal guests enjoying the tavern's experience more often.

Type: Case Study

Sponsor: Bloom Intelligence


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FEATURES


Does your website throw up hurdles for disabled customers?

Does your website throw up hurdles for disabled customers?

California employment litigation attorney, Brian E. Cole II sees website accessability lawsuits soaring, and pizza brands are certainly not immune. In this article, he summarizes what's happening in courts nationwide and how brand leadership and individual operators can ensure they stay out of court and fine-free.

Making your pizza pack 'em in this pro football season

Making your pizza pack 'em in this pro football season

Pro football season is off and running and pizza is usually not far behind. But pizza purveyors without a plan for capitalizing on all that potential business will be left behind. But fear not, marketing professional Andy Rosenbloom, has some great ideas to get the process going in this article.

Papa John's bitter battle over the brand intensifies with leadership's statement

Papa John's bitter battle over the brand intensifies with leadership's statement

Papa John's corporate leadership Wednesday night released a blistering statement that repeatedly calls out the chain's founder for mistruths, misdeeds and causing mayhem for the international pizza chain.

Restaurants and Gen Z: 'And now for something completely different'

Restaurants and Gen Z: 'And now for something completely different'

Just about the time restaurateurs were getting millennials' buying behaviors down, the next wave of consumers has crashed onto the restaurant shores. Welcome to Gen Z -- prepare for something 'completely different.'

Pizza biz revenue-redoubling plan: Office networks

Pizza biz revenue-redoubling plan: Office networks

Lest anyone doubt it, even the top brass of the biggest companies like a great pizza for lunch now and then. That could mean a great new source of revenue for pizza brands that just keeps coming back from the office building or large employer down the street.

Pizza Ranch exec on making a buffet brand soar

Pizza Ranch exec on making a buffet brand soar

Pizza Ranch Director of Operations Al Pottebaum talks to Pizza Marketplace Editor Shelly Whitehead about the pizza buffet approach and winning best pizza brand in this year's Market Force survey.




Food Network's former marketing maven offers best branding strategies at October Fast Casual Executive Summit

Food Network's former marketing maven offers best branding strategies at October Fast Casual Executive Summit

As the former marketing and branding executive for food media powerhouses like Food Network and the Cooking Channel, Susie Fogelson has a lot to share with restaurant leadership about the art of selling their brands today. She will do just that at the upcoming Fast Casual Executive Summit, Oct. 7-9 in Seattle.

Papa John’s: 'Actions of 1 person' could cost brand $50 million this year

Papa John’s: 'Actions of 1 person' could cost brand $50 million this year

Leadership at Papa John’s took on the woeful task last night of talking to investors about the brand’s devastating second quarter financials, vowing not to let the future of the world’s third-largest pizza brand "be defined by the words and actions of one person."

Toppers returns to its 'rebel' roots with items 'outside the (pizza) box'

Toppers returns to its 'rebel' roots with items 'outside the (pizza) box'

Toppers is going back to its quirky beginnings by thinking "outside the (pizza) box" when it comes to the brand's menu.

Papa John's kicks Schnatter out of HQ, acts to fix brand, company culture

Papa John's kicks Schnatter out of HQ, acts to fix brand, company culture

Investors are showing their approval in the actions taken thus far by Papa John's to act on the problems inflicted by its founder's words. Stocks were up decisively at the close of markets last week, so Papa John's leadership is pressing full-steam ahead to distance itself from its controversial founder.

Papa John's lessons about founders, spokespersons, media training

Papa John's lessons about founders, spokespersons, media training

Where will Papa John's go from here as a pizza brand and what should pizza restaurateurs take away from the embattled brand's problems about media training? Two experts offer their takes.

Papa John's, University of Louisville put distance between brands and Schnatter

Papa John's, University of Louisville put distance between brands and Schnatter

As Papa John's sets about the process of removing embattled founder John Schnatter from its branding, the University of Louisville stadium bearing the brand's moniker will drop that identifier, moving back to Cardinal Stadium rather than Papa John's Cardinal Stadium.

Study: Pizza brands have big opportunity in Gen Z travelers

Study: Pizza brands have big opportunity in Gen Z travelers

College-age consumers are not that wild about partying when they are traveling, but they DO love traveling itself more than any other single activity. And therein lies the opportunity for pizza brands because when Gen Z travels their No. 1 thing to do is dine out, beating out even partying, which came in at a paltry No. 6 in a new Gen Z survey.

Johns Hopkins business study reveals ways to amp up promos

Johns Hopkins business study reveals ways to amp up promos

Johns Hopkins University's Carey Business School has released a study showing that restaurants and other retailers can employ specific actions to get the most bang out of their marketing bucks from so-called "conditional sales promotions."

Domino's asks 'Do you want pavement with that pizza, sir?'

Domino's asks 'Do you want pavement with that pizza, sir?'

In what is surely one of the more offbeat pizza brand promotions in the world of foodservice,  Domino's Pizza this week said it's now asking customers to nominate their town for pothole repairs at pavingforpizza.com.

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