Social Marketing by the Slice: Restaurant Loyalty Marketing in the Age of Social Media

Social Marketing by the Slice: Restaurant Loyalty Marketing in the Age of Social Media

There are dozens of social media platforms, but which ones are your customers using, and how are they using them? As a restaurant owner youre short on time and its easy for marketing to drop to the bottom of your to-do list. The good news? Were here to walk you through it. 

Type: Webinar

Sponsor: Thr!ve Point of Sale


The Ultimate Customer Promotions Guide - How to create a promotion that delights customers and spike sales

The Ultimate Customer Promotions Guide - How to create a promotion that delights customers and spike sales

In this guide, you’ll discover the secret sauce to creating and sending effective promotions including important research, the most effective channels to reach customers, top-notch promotion writing tips, tactics, the best days and frequency to send promotions, and a slew of pre-written promotions, just for you. Let’s dive in!

Type: Guide

Sponsor: FiveStars Loyalty


8 Ways to Drive Sales Growth with Digital Menu Board Technology

8 Ways to Drive Sales Growth with Digital Menu Board Technology

This complimentary eBook outlines the top 8 ways digital menu board technology can be used to drive sales growth for QSR and Fast Casual restaurants.

Type: White Paper

Sponsor: WAND Corporation


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FEATURES


A pizza social media manager's guide to 'taming the online beast'

A pizza social media manager's guide to 'taming the online beast'

Social media management may be this century's true school of hard knocks, but those who oversee this task at three fast casual brands had some great pointers on how to help your brand and franchisees stay 'cool' under even the most sweltering online conditions.

World Heritage status for a pizza? It's done and the Neapolitan won

World Heritage status for a pizza? It's done and the Neapolitan won

Two million Italians can't be wrong. That's how many people signed the petition to add their prized Neapolitan pizza to UNESCO's list of the world's cultural treasures. Now, it's official, making the Neapolitan is an art.

Pieology CEO on the art of experimenting with live-action customer experience

Pieology CEO on the art of experimenting with live-action customer experience

Data drives today's restaurateur, and Pieology has taken that idea to a new and lively level at its R&D location in California.

Chuck E. Cheese: Where a parent can (finally) be a parent

Chuck E. Cheese: Where a parent can (finally) be a parent

Fast Casual Editor Cherryh Cansler — aka Lincoln's mom — heads to the brand new Chuck E. Cheese in Kansas City to find things have really changed ... and for the better, in the mind of the millennial mom.

KFC Ad Director's Restaurant Franchising and Innovation keynote keys in on 'keepin' it fresh'

KFC Ad Director's Restaurant Franchising and Innovation keynote keys in on 'keepin' it fresh'

Keeping marketing efforts of all kinds fresh for every age of consumer is critical to brand success, but not an easy thing to accomplish. This year's keynote speaker at the Restaurant Franchising and Innovation Summit in Louisville, April 9-11 has mastered it in his role as KFC Director of Advertising.

Commodities: Yes, Papa John's took a hit

Commodities: Yes, Papa John's took a hit

Last week’s commodities trading was a mixed bag of good and bad news, with minor wins for pizza operators on cheese and natural gas prices. But, in trading on Wall Street, it was all about the fallout from Papa John's CEO John Schnatter's comments about the NFL’s effects on the brand’s Q3 performance.

Media 'pile-on' shows Papa John's CEO really stepped in it this time

Media 'pile-on' shows Papa John's CEO really stepped in it this time

Papa John's CEO John Schnatter learns (hopefully) the hard lesson of playing the blame game, especially when it comes to race issues and football in the U.S.

Millennials: 'Give us big discounts, cut the small talk'

Millennials: 'Give us big discounts, cut the small talk'

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied panel of millennials about what gets their restaurant business and what does not.

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

This year's Fast Casual Executive Summit wrapped up Tuesday night with insights from some of the industry's most successful CEOs.

Digital menus: Do you fear something you already know?

Digital menus: Do you fear something you already know?

Editor's Note: A version of this blog original appeared on Pizza Marketplace's sister site, Digital Signage Today. A few days ago I was reading some articles on digital menu boards. Many of them were about how to lay out the...

Worldwide expansion: Where to go and who to know

Worldwide expansion: Where to go and who to know

The old adage of "getting to know the locals" is more relevant today than ever for restaurant chains. Here, Euromonitor's Stephen Dutton spells out three guiding principles proven in global restaurant market research.

5 Golden Rules of a Digital Signage Installation

5 Golden Rules of a Digital Signage Installation

With the advent of technological advance in the world of marketing and business, it comes as no surprise that digital signage is the modern go-to for boosting sales, creating a seamless customer service experience, directing traffic, and converting useful data into advertisements that reach the consumer.

Pizza delivery's changing landscape: Lessons from retail universe

Pizza delivery's changing landscape: Lessons from retail universe

The trend sweeping the industry for increased delivery from all brands is changing the landscape for pizza restaurateurs, who've traditionally "owned" the delivery territory. Fortunately, the wider retail world has been dealing with the same phenomenon for some time and has plenty of lessons to teach pizza operators about this "brave new world."

New Pieology concept puts customers in brand's R&D Department

New Pieology concept puts customers in brand's R&D Department

Pieology Pizzeria opened its latest endeavor this week, Pieology Pizzeria R&D, a restaurant concept that gives customers a voice in the chain's decision-making about menu items and flavor combinations.

A lesson for pizza operators: How to reap ROI aplenty from wild ideas with good intentions

A lesson for pizza operators: How to reap ROI aplenty from wild ideas with good intentions

by Jon Olinto, Co-founder, B. Good My best friend, Anthony, and I started B.Good 13 years ago with the dream that we could help improve communities by making and serving fresh, wholesome food.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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