Social Marketing by the Slice: Restaurant Loyalty Marketing in the Age of Social Media

There are dozens of social media platforms, but which ones are your customers using, and how are they using them? As a restaurant owner youre short on time and its easy for marketing to drop to the bottom of your to-do list. The good news? Were here to walk you through it. 

Type: Webinar

Sponsor: Thr!ve Point of Sale




The Ultimate Customer Promotions Guide - How to create a promotion that delights customers and spike sales

In this guide, you’ll discover the secret sauce to creating and sending effective promotions including important research, the most effective channels to reach customers, top-notch promotion writing tips, tactics, the best days and frequency to send promotions, and a slew of pre-written promotions, just for you. Let’s dive in!

Type: Guide

Sponsor: FiveStars Loyalty




8 Ways to Drive Sales Growth with Digital Menu Board Technology

This complimentary eBook outlines the top 8 ways digital menu board technology can be used to drive sales growth for QSR and Fast Casual restaurants.

Type: White Paper

Sponsor: WAND Corporation


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FEATURES


Study shows 'anytime eaters' here to stay: Are you ready?

The anytime eater is upon us and many chains have found that feeding "the new normal" requires a shift away from traditional meal packaging, both in portion size and time of day and lots of other issues worth considering now to capitalize on the trend in the future.

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Domino's moo-ves in to milk some action from 'Cow Appreciation' events

What do you do when a competitor has a really good annual promotion that they thought of first? If you're Domino's, you apparently tell the competition to "moo-ve" over. Such is the case today, as Domino's QSR competitor Chick-fil-A celebrates...

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

Brands with the most loyal and committed customers know you only earn super-loyalty when you participate in customers' lives, says veteran marketing guru, Norty Cohen.

The Halal Guys loyalty story to headline July 13 webinar

The Halal Guys have had enormous success with their well-researched loyalty program, which the brand's leadership with share with our readers during a July 13 webinar.

Surprise! Readiness tips for times when bad news lands on your doorstep

On any day of the week, any brand in the world can get sucked into the vortex of a negative news event. Read on for tips from a PR veteran and longtime journalist on preparing for and responding to such events to "control the bleeding."

Harken restaurateurs: Are you ready for the 'Day of the Dad?'

Read on to find out why that fancy cocktail and offbeat entree will do your brand no favors on Father's Day.

Play ball! Make local sports sponsorships work brand magic

Sports sponsorships hold big, positive benefits for restaurants at the local level, by connecting with customers in a fun, upbeat and even passionate level.

The CIO-CMO partnership: The path to digital ordering dynamism

Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run on the inside, as well as those responsible with how all that technology appears to and engages with the customer.

Future franchisees are watching: What do they see in you?

Three restaurant industry leaders talk about branding strategy when it comes to the essential task of drawing franchisees in for business.

3 execs describe how to take on the world without losing your brand

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.

Wendy's twitter-mania: Is brand 'character assassination' a dead end?

There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each other it never gets less demeaning in tone, only more so and ultimately damages the entire business sector. Is that where Wendy's recent twitter strategies are leading us? .

Why playing the 'right' background music increases sales

Restaurants that play a carefully selected mix of music reflecting their cultures can increase sales by more than 9 percent, according to a 2016 study.

How to romance customers out of Valentine's Day dollars

Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s love and affection. Check out some of this year's promotions.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

NEWS