How intuitive is your POS system? Does it work with the rest of your technology? Ask your POS these questions when it comes to a synchronous solution.
July 12, 2023 by Larry Fiel — VP of Marketing, PDQ Signature Systems
We've all been indoctrinated to — and supportive of — adopting "best of breed" as it relates to technology. But in doing so, we sometimes fall into an unintended trap when facing the daunting task of managing multiple vendors and disparate layers of complexity. Whether working with smaller organizations that do not fully comprehend the requirements of larger enterprises or struggling with the inability to properly share data across multiple platforms, the best of breed approach can be fraught with issues -- especially when it comes to the highly complex process of seamless API interactions and the attainment of added value.
So what is the best approach to implement? What pitfalls do you need to avoid when rolling out new technologies? What are the major advantages of a synchronous solution? What questions should you ask your POS provider?
Simply put and sadly speaking, there's truly no off-the-shelf answer, as your unique usage defines the suitable strategy. Although taken from someone who has seen his fair share of implementations, I'd argue that a synchronous solution from a proven multi-faceted vendor typically works best for reliability, scalability and holistic data interpretation/sharing.
Here's why: the fallacy of API equality in which vendors tout their integration abilities is more akin to Michelangelo's "The Creation of Adam," in which fingertips are poised for touch rather than for a solidified, entwined multi-finger embrace. Translation: there's basic integration (with potential caveats) and there's interwoven integration with measurable and meaningful value, especially when the process is native —especially when it comes to essentials such as "menu mayhem" and the resultant task of menu management, as well as comprehensive enterprise reporting with analytics.
Assuming and wishing are not strategies for a successful sustainable outcome. Based on your unique needs and requirements, your POS provider should be willing and able to fulfill a standalone synchronous approach, a best-of-breed layered approach or a hybrid approach. While some providers will likely hit the panic button, others will acquiesce; but, in doing so, the onus is on you to fully understand their abilities and limitations—especially as it relates to the heavy lifting they may try to push onto your already full plate.
Ask your POS provider the following questions for an all-in-one, synchronous POS solution:
For some — including those who have a dedicated in-house IT team of experts (with ample bandwidth) — a layered best-of-breed approach with numerous vendors may work well. But for most, a synchronous deployment from an experienced technology solutions provider that's willing and able to accept the challenge, perform the heavy lifting and add meaningful and measurable value provides an outcome that maximizes your ability to increase guest satisfaction, sell more food and beverages to more guests more easily and efficiently, and obtain the real-time information you need to make more educated business decisions, both individually and collectively.
In the end, it all comes down to trust. With best of breed, you'll need to trust a multitude of providers — as well as your ability to put it all together and make it work every time. With a synchronous approach, you'll need to trust your POS provider to be full-service, innovative, transparent, reliable, accountable and dedicated to exemplary customer service. If your provider is all that (and more), go for it. If they fall short, it's time to consider placing your trust in a company that can cater to your needs and deliver an end-to-end solution upon which you can depend.
With four academic degrees (including an MBA and MS in MIS) and an intuitive understanding of interpersonal relationships, Larry, a former adjunct professor, thrives on educating and mentoring others and finding order amid chaos. By excelling in brand creation and propagation, strategic marketing, lead generation, and marketing communications, Larry has helped foster sustained business profitability through increased revenue and the lowering of both tangible and intangible costs.