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The importance of educating your team about catering

Only through a commitment to education will we have the ability to help others meet a proper standard that can help catering and restaurant leaders adapt to the market changes.

February 9, 2015 by Erle Dardick — CEO, Monkeymedia

In 2014, my team at The Catering Institute made a huge investment in developing curriculum for catering out of restaurants. This investment was made because of our deep belief that we need to help restaurant operators grow sales and increase profits in their catering operations.

In my view, continuing education is the key to greater understanding and without it our operations never get fully optimized.

The catering revenue channel for our community is still being defined and, as such, the data is still being gathered. Soon, this data will show that as restaurant operators continue to commit to catering, demand for services to fill this need will grow.

Only through a commitment to education will we have the ability to help others meet a proper standard that can help catering and restaurant leaders adapt to the market changes. Education is important to so many other areas of the restaurant business (after all, why else do we go to so many conferences each year) and when applied to catering, it has the same ability to keep organizations ahead of their competition. Education offers a true competitive advantage for those community members willing to make the investment.

Education not only keeps employees motivated, but it teaches them new skills that can be used to foster positive attitudes by clarifying expected behaviors of everyone on the team.  It raises the bar for your entire organization and helps to keep all stakeholders aligned.  This in turn will ooze into your “catering culture” and as a result, your customers will spend more money with you.

History has shown that many in the restaurant industry have attempted to launch catering strategies and programs, and have failed. I am positive that this is because these same brands failed to take the time to understand the commitment that is required to succeed.

The most successful operators that I have encountered over the years have taken the time understand the overall strategy of catering and educated their organizations about smarter catering.

The work we have been doing at MonkeyMedia Software and The Catering Institute is specific and focused. This is because we invest all our resources toward helping our clients set the bar for their catering expectations and customer experience. We are also focus on helping them understand how seriously they must take themselves if they are to successfully leverage their brand across their catering channel.

We have seen nothing but phenomenal growth and success for the brands that understand this and continue to better understand the conversation of catering.

About Erle Dardick

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