News & Media From Barry Klein

Up? Down? Flat? What's really happening to restaurant visits?

by Barry Klein — Marketing Directo, Go Roma

In a confusing picture, it seems that restaurant operators are feeling upbeat, but overall, the number of away-from-home eating occasions are slipping a bit.

read now

Food advertising protests endanger TV for kids

by Barry Klein — Marketing Directo, Go Roma

If some parents are happy to abrogate their responsibility for setting rules for their children's eating habits, they are not going to be happy when there is…

read now

A great idea is not enough

by Barry Klein — Marketing Directo, Go Roma

Consumers respond more favorably to professionally created and produced communications.

read now