News & Media From Bradley Cooper

How e-tips can increase restaurant profitability

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's no secret restaurants are struggling with profitability. Is e-tipping the secret sauce to boost revenue?

How diversity became Shake Shack's key ingredient

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Shake Shack set big goals for diversity. At the Fast Casual Executive Summit, Idris Stover, director of diversity, equity inclusion and engagement, discussed…

read now

AI won't replace restaurant employees, it will make CX better

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A panel at the Interactive Customer Experience Summit in Charlotte from Sept. 11 to 13 tackled AI head on and how its real benefit is to improve the customer…

read now

How to cut costs with delivery

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Third party delivery got big during COVID-19 but can also cost restaurants a lot. How can restaurants save money?

read now

The labor issues that make restaurant leaders labor most

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

For pizza operators, labor is an issue that lives up to its name. From dealing with worker shortages, culture and generational issues and the daily need to…

read now

3 restaurant leaders on the big hurdles to brand-boosting Big Data use

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Pie Five, A&W and CapitalSpring executives discussed the pitfalls and plusses of using Big Data in restaurant management and marketing today. Yes, there are…

read now

Deciphering the digital marketing puzzle: 3 brands discuss their games

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Making and then keeping up with the pace of change in digital marketing can be a source of challenge, innovation and frustration for pizza brands, as was…

read now

What in the world is blockchain?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Blockchain, cryptocurrency, bitcoin: These terms can often be highly confusing to those not in some level of the IT industry. Ray Wiley, CEO and co-founder of…

read now

Sub Station II, Chicken Salad Chick, Pizza Inn franchisees: Tech buy-in demands time, trust

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Franchisors who want franchisees to invest in tech tools, like mobile ordering and menu boards, would do well to remember that it pays to put yourself in their…

read now

3 game-changing digital menu board decisions for QSR leaders

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital menu boards can be marketing dynamite for a well-run QSR, but only if leadership makes wise decisions around these 3 key components of the system…

read now

Pizza Pie bakes up ROI with loyalty kiosks

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can…

read now

Restaurant kiosks serve up multiple demographics

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

QSR kiosks are all the rage these days, especially with McDonald's and other QSR giants jumping on the trend. Restaurant kiosks are now drawing in every…

read now

Leveraging kiosks for fresh-on-the-spot pizza anywhere

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Pizza is the go-to meal for almost every occasion. Normally there are only a few options to purchase pizza such as frozen, carryout or delivery. However, kiosk…

read now