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News & Media From Sandy Lechner

The debate on free

by Sandy Lechner — client contact, The Synergy Media Team

Done right, there's great ROI in giving away food to make loyal customers out of new ones.

'Brand' -- what does it mean to today's marketers?

by Sandy Lechner — client contact, The Synergy Media Team

With promotional dollars at a premium, "branding" needs to take a distant back seat to return-on-investment-based programs for many regional chains.

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