Marketing
Anthony's Coal Fired Pizza & Wings to throw party for one lucky 'Anthony'
July 10, 2023
Anthony's Coal Fired Pizza & Wings is celebrating its 21st birthday with a party for someone named "Anthony." People whose name is "Anthony" — either first middle or last — can win a catered birthday party. To be considered, guests must celebrate their 21st birthday in July and must follow and tag @anthonyscoalfiredpizza on Instagram with their birthday celebration post, according to a press release.
"Our mission is based on our history and brand DNA, and the dynamic personality of Anthony's has been hidden for too long," Ophir Sternberg, executive chairman of parent company BurgerFi and founder and CEO of Lionheart Capital, said in the press release. "We want to celebrate the rich culinary and cultural heritage from Italy that's adored by our guests."
The brand is also launching its new mobile app. Guests who sign up or sign into the Coal Club loyalty program in July via the app will receive a bounce back offer for a free Pranzo Pairing Soup and Salad. Additionally, guests who are current members of the newly named Coal Club with the name variation of Anthony (such as Antonia, Tony, etc.) will earn double points on every visit in the month of July.
"This next phase of loyalty is an exciting time at Anthony's as we bring in new guests and retain our loyalists," Cindy Syracuse, chief marketing officer at Burger Fi, said in the press release. "Being an Anthony is something more than a specific person. It's something that carries a meaning that expresses deep emotions both unique and universal. We hope to evoke the deep history and heritage of 'Anthony' with our guests and employees."
Anthony's Coal Fired Pizza & Wings operates 60 corporate-owned locations.
