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Aussie Domino's looks to chicken to kick-start sales
May 13, 2007
ALBION, Queensland, Australia — Australian franchisee Domino's Pizza Enterprises Ltd. has introduced a new chicken side item to its menu. Domino's restaurants in Australia launched its new Jumbo Chicken Wings — made from 100 per cent Australian premium chicken wings coated in Domino's spicy breading.
Domino's CEO Don Meij said Domino's had ordered over 70 tons of chicken for the initial six weeks to cater for the expected demand for Domino's newest menu addition.
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