Technology

Automated pizza kitchen company proceeds toward crowdfunding period

Basil Street's automated pizza kitchen. (Provided)

July 27, 2021

Automated pizza kitchen company, Basil Street, said it has successfully completed a pilot of its system and is now launching its official Regulation A+ filing and beginning its crowdfunding reservation period, according to a news release. Under the Securities and Exchange Commission, Reg A+ allows public investment in private companies up to $50 million, so companies can raise money by offering shares to the public. Basil Street completed its first $10 million raise in spring 2020, which led to a successful pilot of five kitchens in California, Nevada North Carolina and Texas.

In that phase, customers were able to try the pies from the standalone kiosks that deliver pizzas in three minutes with what the company said was all-around success. Now Basil Street plans to put about 50 automated pizza kitchens (APKs) placed across the country by fall 2021, expanding to up to 100 APKs by year end.

"Automated food kiosks are accepted globally as a viable option for meals on the go," Basil Street CEO Deglin Kenealy, said in the release. "As the need for contact-free solutions rises in the U.S., we have successfully combined America's favorite meal with patented technology to deliver restaurant-quality food at the touch of a button.

"We are excited to take this next step and engage our supporters to become a part of the pizza robotic community through participation in our crowdfunding efforts. With over $47 billion in revenue generated in the U.S. Pizza Industry, the opportunity to transform this market is here."

Basil Street's APKs feature three rotating 10-inch Italian style, thin-crust pizza with a price point between $4.95-$14.95. Selections at each APK will vary and rotate, but include classic staples such as four-cheese, pepperoni and supreme, alongside seasonal "Pizza of the Month" offers.

All of Basil Street's pizzas are made with fresh ingredients and then flash-frozen to preserve nutrients, flavor and freshness before being cooked to order. The approximate three-minute cooking process uses a patented three-element non-microwave speed oven. The combination of patented oven technology and pizza quality creates a finished product similar to a brick oven pizzeria, the company said.