Marketing

Big New Yorker back on Pizza Hut menu

Photo by istock.com

January 10, 2023

Pizza Hut is bringing back the 16-inch New York-style pizza, the Big New Yorker, come Feb. 1 for a limited-time only at participating locations.

Hut Rewards members, however, get early access starting Jan. 31, according to a press release.

The pizza was first introduced 24 years ago in 1999. One order comes with double pepperoni or one choose-your-own topping for a price starting at $13.99. Orders can be customized with extra toppings or extra cheese for an additional charge.

Since being retired there have been numerous requests for its return on various social media channels as well as Reddit threads and even a Change.org petition with thousands of signatures to bring the pizza back on menus.

"The Big New Yorker was a huge hit when we launched it in 1999, setting the stage for future industry innovations like Pizza Hut Melts and Detroit-Style pizza," Lindsay Morgan, chief marketing officer at Pizza Hut, said in the release. "At 30% larger than our large pizza, now is the perfect time to answer our customers' requests and bring back The Big New Yorker in a big way right before the big game next month."

Pizza Hut, a subsidiary of Yum! Brands Inc., operates nearly 18,000 restaurants in more than 100 countries.