Operations

Bigspoon, celebrity actor launch pizza brand in India

Celebrity actor and investor Mouni Roy. Provided.

February 1, 2023

Cloud kitchen startup Bigspoon and celebrity actor Mouni Roy, have launched pizza brand The Pizza People, going live in 15 cities across 35 outlets, including Pune, Ahmedabad, Delhi NCR, Hyderabad, Surat and Indore in India, according to a press release.

The Pizza People is the first-of-its-kind Neapolitan pizza chain at scale, exclusively available for deliveries only. It brings in premium cheese and imported toppings, on a Neapolitan-styled pizza base made from Australian wheat, clubbed with vented packaging boxes to retain temperature and moisture through its journey of delivery to the customer.

"We are excited to announce the launch of our bespoke Pizza brand, The Pizza People with Mouni. Her hands-on approach in brand building and her massive popularity adds immense value to Bigspoon," Kapil Mathrani, Bigspoon CEO and co-founder said, in the press release. "Despite the size of the market, premium pizzas have been an underserved category in the delivery market of India due to a lack of standardization of food, lack of attention to packaging and most large brands being franchisee-led. Bigspoon operates only company-owned outlets to maintain the highest degree of quality and processes. We would be doubling our outlet count in the next couple of months, to bring the finest pizzas across the country, and also launch internationally in the next quarter."

I have always been a huge foodie and I am thrilled to be able to share my love for it with everyone," Roy said in the press release. "The Pizza People is dedicated to providing customers with the highest quality pizzas with the freshest ingredients. I can't wait for everyone to try our delicious pizzas and be a part of the TPP family."

The brand has a second phase of a launch schedule for March, which will bring The Pizza People to more than 50 outlets in 25 cities.