Marketing

Blaze Pizza launches 'Practical Magic 2' inspired menu

Photo: Blaze Pizza

August 21, 2026

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Blaze Pizza is launching a limited-time menu inspired by the upcoming Warner Bros. Pictures film "Practical Magic 2," according to a press release.

The Spellbound Spread is available from now through Oct. 27 at participating restaurants. The themed lineup features the Mystic Margherita pizza, Greenhouse Grecian salad and a zero-proof Midnight Margarita lemonade.

"Practical Magic has become a beloved fall ritual because it is ultimately about gathering, sisterhood and the people who feel like home," Meghan Irwin, vice president of marketing at Blaze Pizza, said in the release. "Blaze has always been a place where guests come together and make the experience their own, so we wanted this partnership to give fans a real reason to gather with their coven, share a meal and celebrate the movie in a way that feels fun, flavorful and unmistakably Blaze."

The collaboration, which coincides with the film's Sept. 10 theatrical release, also includes custom pizza packaging and an immersive Pinterest experience. The promotion is not available at the chain's Disney Springs restaurant.