Technology

Blaze Pizza partners with Bikky to unify guest insights

Photo: Blaze Pizza

December 16, 2025

Blaze Pizza, the fast-casual chain known for its quick-fire artisanal pizzas, has partnered with customer data platform Bikky to unify its guest insights and drive long-term growth across its more than 275 global locations, according to a press release.

Since opening its first two locations in 2012, Blaze Pizza experienced rapid expansion, reaching 200 locations in just four years. However, despite its technological infrastructure, the brand struggled with siloed information that made collaborative decision-making difficult.

"We had a lot of great partners on the tech stack side, but we didn't have very good actionable data insights," Casey Terrell, chief marketing officer at Blaze Pizza, said in the press release. "We could pull information from lots of different places, but we couldn't marry it together."

Terrell, who previously worked with Bikky, noted that a CDP (customer data platform) was essential for connecting the dots between various sales channels.

"You cannot connect online and offline transactions to get a single view of your guests without a CDP," Terrell said.

Upon implementing the platform, Bikky revealed that nearly half of Blaze Pizza's guests were new. This data allowed the marketing and operations teams to focus on retention strategies.

"Bikky was turnkey from the start. Day 1, I could see which of our guests were new, returning, engaged, etc.," Terrell added. "And by partnering with operations and our COO, Jaime Denney, where we might improve retention."

The data also provided a deeper look into the effectiveness of recent promotions. By using demographic insights, the brand discovered that its "Regretting You" film tie-in promotion attracted younger, female guests, while its "5 for $35" value offer appealed to older, higher-income families.

The platform has also helped mend the often-strained relationship between corporate and franchisees by providing objective data to settle debates over discounting.

"Some of our franchisees disliked 5 for $35 because they thought it was just a discount," Terrell said. "We demonstrated that it attracts new guests and drives re-engagement. And as we plan future promotions, we now have a much richer set of metrics to help us evaluate success."

Moving forward, the chain plans to use the platform to measure the impact of media campaigns on guest acquisition and optimize its menu decisions.

"Now we finally know what share of our sales comes from new versus returning guests and we can see exactly who those guests are, both online and offline," Terrell said. "It's going to be seamless. Bikky is truly restaurant specific, we won't have to customize anything."

Blaze Pizza joins a client list at Bikky that includes other major brands such as Dave's Hot Chicken, Long John Silver's, and Bojangles.

"We're excited to partner with Blaze Pizza, a brand that redefines the pizza category. Now, they're redefining how large restaurant brands can use data to grow traffic and frequency," said Abhinav Kapur, CEO of Bikky. "Casey and the team understand that winning in this environment isn't just about having a great product, it's about understanding your guests well enough to make the right calls on retention, promotions, and growth."