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Boston's The Gourmet Pizza intros new menu
April 3, 2007
DALLAS — Boston's The Gourmet Pizza rolled out its new menu with the addition of 18 new dishes. In addition to a variety of specialty pizzas, pastas and burgers, the menu also will feature a new design geared toward offering customers a more sophisticated and user-friendly experience.
Boston's casual-dining menu features more than 100 items, including salads and sandwiches, along with sports bar favorites, such as wings and ribs.
"After listening to our customer's requests, we developed menu options they will love combined with a menu design that makes food choices simple," said Doug MacDonald, president of Boston's The Gourmet Pizza. "The new menu includes everything from the flying buffalo pizza for more adventurous diners to a bacon cheeseburger. These exciting additions are taking Boston's in a new direction that our customers will appreciate."
Highlights from the new menu include Garlic Shrimp al Forno, Alaskan halibut and Extreme Mushroom Neopolitan Pizza.
The menu also features sophisticated photography and an improved tabbed navigation system, making it even easier for customers to make their dining selections. Extensive consumer testing and analysis over a period of more than a year showed an overwhelming preference for the new menu over the older version.
Boston's The Gourmet Pizza, which opened in the United States in 1998 in Tempe, Ariz., will open its 50th location in Fort Worth, Texas, in mid-April 2007. The franchise has plans to open 20 additional locations in 2007, all featuring the new menu.
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