Operations

California Pizza Kitchen, Man vs Fries debut virtual dining, secret menu

NorCal Burrito. Photo: Virtual Dining Concepts

January 10, 2025

Virtual Dining Concepts has created a partnership between its virtual restaurant, Man vs Fries, and California Pizza Kitchen debuting in 118 restaurant locations, according to a press release.

Man vs Fries will now be served through its digital ordering channels and fulfilled by CPK. In previous collaborations, Man vs. Fries has driven weekly sales to heights of up to $6,000 per location, showcasing the appeal of its fun and creative menu.

"Man vs. Fries is a fantastic brand with a strong following and fits seamlessly into our kitchens," Michael Beacham, president, California Pizza Kitchen, said in the release. "We're thrilled to partner with VDC to unlock new delivery customers and open the door to further collaborations between our brands."

"We are excited to bring Man vs. Fries to more customers than ever before," Robbie Earl, co-founder of Virtual Dining Concepts, said in the release. "Our partnerships with top brands reflect our dedication to providing high-quality, convenient dining options. We look forward to continuing our growth and serving our loyal customers across the country."

CPK will offer a Man vs Fries secret menu for guests dining in person. The menu is available by request and includes a lineup of burritos and fried Oreo cookies.

California Pizza Kitchen has restaurants across 27 states.