California Pizza Kitchen partnering with Make-A-Wish, Round It Up America

Dec. 23, 2015

California Pizza Kitchen officially announced its national partnerships with Make-A-Wish and the Round It Up America program. The campaign, which is available at California Pizza Kitchen’s nearly 200 restaurants across the country, gives guests the opportunity to round up their bills to the nearest dollar or enter a specific donation amount to help support Make-A-Wish when paying with a credit card. In the first few months of the program, which started in August 2015, California Pizza Kitchen guests nationwide have helped to raise nearly $250,000 to help grant wishes for children with life-threatening illnesses.

"I am a member of the national Make-A-Wish board, and my wife Heather serves on the local board in Orange County, Calif., so it goes without saying that the organization and its cause are deeply important to my family and me as well as the thousands of CPK employees across the country who regularly contribute their time in support of its incredible mission," said G.J. Hart, CEO of California Pizza Kitchen. "I am proud to say that we have already raised nearly a quarter of a million dollars in just the first few months of this program, and for that I am truly grateful to all of our CPK guests who selflessly made a donation while they dined with us. We look forward to increasing our total funds raised for this campaign over the holiday shopping season when foot traffic to our restaurants is at its highest."

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. To support Make-A-Wish, California Pizza Kitchen employees regularly join in community Walk for Wishes events nationwide, host "wish reveal" celebrations for children and their families and participate in other community events in partnership with local Make-A-Wish chapters. The formal, national partnership with Make-A-Wish and Round It Up America harnesses the generosity of California Pizza Kitchen's guests to help make a bigger impact. The dollars raised from this program will be distributed locally, supporting Make-A-Wish chapters in each restaurant's area.

"California Pizza Kitchen has been a longtime supporter of our local Make-A-Wish chapters, and we are honored to take this relationship to the next level through the Round It Up America program available at restaurants nationwide," said David Williams, president and CEO of Make-A-Wish America. "With the holiday giving season in full swing, we hope people will stop by a participating CPK restaurant for a delicious meal and round up their bill to the nearest dollar. Every penny helps make more life-changing wishes possible."

In addition to Make-A-Wish, CPK will donate a small percentage of the funds raised via the Round It Up America program to support ProStart, a nationwide two-year high school program that aims to develop the best and brightest talent in tomorrow's restaurant and food-service leaders, the release stated. ProStart gives young people the opportunity to learn about cooking and managing restaurants by training with professional chefs and getting valuable classroom instruction.


Topics: Food & Beverage, Social Responsibility


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