Operations

California Pizza Kitchen seeks new, returning diners with giveaways

Provided

June 1, 2023

California Pizza Kitchen is looking to get first-time customers and those who haven't been to the restaurants in a year back into restaurants. During June, the brand is hosting a Customer Appreciation Month with a First-Time Guest Program, according to a press release.

Diners visiting CPK for the first time and guests who have not dined with CPK in the last year can let their servers know they're interested in the First-Time Guest Program. These guests will be treated to a sample of CPK's fan-favorite Butter Cake at the end of their meal and receive a VIP welcome card inviting them to come back before July 31, 2023, to enjoy a complimentary starter. Guests who return will be able to choose from Spicy Buffalo Cauliflower, White Corn Guacamole and Chips or Mexican Street Corn.

The card also allows guests to join the CPK Rewards program by scanning a QR code. Guests who join will receive $5 in CPK rewards and begin earning points with all future purchases.

"CPK helps diners celebrate so many occasions throughout the year — holidays, birthdays, anniversaries, and more. Now it's our turn to celebrate our guests," Ashley Ceraolo, SVP of marketing at CPK, said in the press release. "We love seeing new and returning faces at CPK, and what better way to recognize our guests than with a sample of our famous Butter Cake."

California Pizza Kitchen operates more than 180 restaurants across 10 countries and U.S. territories.