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Can pizza put you 'in the mood'?

January 27, 2005

Northern Life.com: Researchers have noted the smell, taste and even appearance of certain foods, such as pizza, can act as aphrodisiacs.

In a recent study that looked at the stimulation qualities of various aromas, researchers found the smell of cheese pizza increased male romantic interest by 5 percent.

Tomatoes, onions, garlic, basil, olives, chili peppers and artichokes are just some of the pizza toppings that, historically, are reputed to have aphrodisiac, love-enhancing properties.

"People might not readily associate pizza as being a 'food of love,' but the proof is in the ingredients," remarked Pat Finelli, vice president of marketing at Pizza Pizza, a 300-unit Toronto, Ontario-based chain. "We like to think of it as a type of food that puts you in a good mood and a relaxed frame of mind, regardless of the setting and circumstances."

In celebration of Valentine's Day, Pizza Pizza is introducing its newest signature pizza, the Garden Riviera, featuring Italian ham, artichokes, roasted garlic and red peppers.

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