Operations

Canadian pizza subscription brand seeks to add investor relations partner

Photo: General Assembly Pizza via Instagram.

June 1, 2021

Toronto-based pizza restaurant and pizza subscription service, General Assembly Pizza, has partnered with Bristol Capital Ltd. for investor relations services subject to approval Toronto Stock Exchange where the pizza brand expect to have shares listed on or around June 3, this year, according to a news release.

If the plan is approved, Bristol will not only help General Assembly Pizza with things like investor and media materials, but will connect the pizzeria with professional investors. The deal between the two parties includes both cash and stock.

General Assembly Pizza, which began as a pizza restaurant in Toronto, then expanded to also offer pizza subscription and gifting services, also said it has named veteran financial executive, Jeff Collins, as CFO. His previous experience includes to stints as a senior financial officer at two publicly traded companies in Canada.

"I am thrilled that Jeff has joined our team. He brings an impressive track record of success and I look forward to Jeff's contributions to the business as we forge ahead into as a public organization," said the pizza company's CEO Ali Khan Lalani in the release.

Collins replaces interim CFO Joshua Lebovic.