Marketing

Casey's trademarks 'The Official Pizza and Beer Headquarters'

Photo: Casey's

October 13, 2023

Convenience-store pizza brand Casey's has trademarked "The Official Pizza and Beer Headquarters," according to a press release.

The brand found in a recent survey that:

• Half of adults ages 21 and older and two-thirds of millennials say there's no better pairing than pizza and an ice-cold beer.
• Nearly one in two adults ages 21 and older would like to order a pizza from a place where they can also get beer. And as The Official Pizza and Beer Headquarters, Casey's answers this call.
• This popular pairing is also perfect for a party, with nearly two-thirds of adults ages 21 and older noting that pizza and beer are the easiest combo to please a crowd. And 55% of adults ages 21 and older and 72% of millennials say that having pizza and beer makes them the favorite host.

"One thing that truly separates Casey's is the convenience of ordering craveable, handmade pizza from a place where you can also buy fuel, groceries and, of course, beer. We are The Official Pizza and Beer Headquarters because we are the only leading pizza chain in the country where you can also purchase a wide variety of beer, wine and liquor options," Tom Brennan, chief merchandising officer at Casey's, said in the release. "Whether you're watching the big game, headed to a get-together or having dinner with your crew, pizza and beer is the perfect pairing and there's no easier place to get both than at Casey's."

Casey's operates in more than 2,500 convenience stores.