News
Chain founders return to Hell
May 12, 2009
New Zealand Herald: The three men who first opened Hell Pizza in 2003 have bought the New Zealand franchise back from the local owners of Burger King. Warren Powell, Callum Davies and Stu McMullin sold Hell Pizza to Tasman Pacific Foods Group for $15 million in 2006.
The company is famous for its shock marketing tactics, which have included an ad, later withdrawn, featuring Sir Edmund Hillary dancing on his own grave.
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