Operations

Chuck E. Cheese donates toys as part of Winter Winner-land promo

Kids helping kids by donating their winnings during Chuck E. Cheese Winter Winner-land, Giving Season. Provided.

February 4, 2022

Chuck E. Cheese has announced the results of their annual Giving Season philanthropy efforts. As part of Chuck E Cheese's Winter Winner-land, the holiday season celebration that brought magic to kids across the country, included an assortment of entertainment experiences in-store, online and at home, the brand partnered with Big Brothers Big Sisters of America and BGC Clubs in Canada to give back to local communities.

Chuck E. Cheese game players donated their winnings, affording the opportunity to donate more than $50,000 in toys to the organizations, including a $10,000 cash donation to the charity partner, according to a press release.

The final donation tallied up to more than 2.6 million game tickets donated from kids across the U.S. and Canada, which more than doubled Chuck E. Cheese's philanthropic efforts last year.

"We are thrilled to be partners with Big Brothers Big Sisters of America and BGC Clubs in Canada to ensure that kids across the U.S. and Canada can experience the joy of Chuck E. Cheese. This year, because of the generosity of our youngest guests, we were able to donate $50,000 worth of toys giving back to the communities and families we serve is a Chuck E. Cheese core value and we are honored to be able to bring the magic of the brand to kids everywhere," Sherri Landry, CMO of parent company CEC Entertainment LLC, said in the release.

"We are happy to partner with Chuck E. Cheese to bring more joy to our Bigs and Littles. During National Mentoring month, companies like Chuck E. Cheese, are stepping up to empower young people," Jennifer Ashbaugh, development director of BBBS of America, said in the release.

As part of its ongoing partnership with Big Brothers Big Sisters of America, Chuck E. Cheese will announce a National Day of Celebration where "Bigs" and "Littles" can pop into their local Chuck E. Cheese and enjoy a day of play, laughter and fun, further supporting BBBS. In March, the family entertainment center will also host the local Dallas/ Ft. Worth BBBS Chapter of Bigs and Littles for a day of fun to enjoy Spring with spring desserts, pizza and play time.