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Chuck E. Cheese expands partnership with Kidz Bop

Provided

August 4, 2023

Chuck E. Cheese has announced an expanded partnership with Kidz Bop, a music brand for children. Kidz Bop will become the official music partner for the pizza entertainment chain, according to a press release.

Chuck E. Cheese will hold nightly dance parties in its restaurants from 6 p.m. until close throughout the end of September featuring Kidz Bop music. Kidz Bop music videos will also be featured on Chuck E. Cheese's closed-circuit TV network.

The pizza brand and Kidz Bop also extended their partnership to Mexico with a cross promotion to celebrate Dia de los Niños, with in-fun center appearances by the Kidz Bop Kids and Spanish music videos in all Mexico locations.

"Chuck E. Cheese and KIDZ BOP share a common mission — to provide unforgettable moments filled with fun, dance and laughter to children and families worldwide," Melissa McLeanas, vice president of global media, licensing and entertainment at Chuck E Cheese, said in the press release. "This partnership is a natural fit, and we are excited to offer a fresh and engaging experience that combines the best of both brands."

"Both Kidz Bop and Chuck E. Cheese have played integral roles in families' lives worldwide," Jackie Turner, VP of partnerships at Kidz Bop, said in the press release. "This collaboration allows us to expand the Kidz Bop experience beyond the home, and make family time at Chuck E. Cheese even more special."